Pro tip: Use branded hashtags in combination with other relevant and popular hashtags. Pay attention to style variations, word arrangement, and the context where those hashtags were used. Scroll through their pages and posts, and take notes when you spot branded hashtags they’ve used or promoted. Generating branded hashtags can be tricky, especially if you are new to the business.Ī great way to start is by researching your competitors and other successful brands. Remember, you might not be seeing a sudden growth in terms of followers or engagement. Most often, businesses use brand hashtags with the objective of encouraging brand mentions and influencing community sharing or user-generated content. Or, maybe your goal is to raise awareness for a social cause. It can be related to selling your products, or increasing brand visibility, and even building brand identity. Your business goals are unique to you, and what you want to achieve with these goals should guide your brand hashtag strategy. Without a clear objective and priorities, your effort could easily fall flat. Once you've decided where you want to campaign, the next step is to determine your goals and expectations. How to Nail Branded Hashtag Campaigns and Take Your Marketing to the Next Level 1. Start/join conversations on social media.Build your brand awareness and identity.Those can be used for any or all of the following reasons: What is the Use of Branded Hashtagsīranded hashtags are helpful for both organic and paid social media campaigns. We've shared some examples in this article which should give you an idea about where you can run your branded hashtag campaigns. Depending on which type of campaign you're running and the audience demographics, you can for choose any of the platforms.įor example, if you're campaigning for a dance challenge then Instagram and TikTok might be two of the most suitable places.įor a chat session, you may want to go to Twitter.įor maximizing the success of your branded hashtags, choose a social media platform where your audience groups are present. Where can You Use Branded Hashtags?īranded hashtag campaigns are worth pursuing on social media. To create a branded hashtag, add the hashtag symbol '#' before the word or phrase (without punctuation), and there you have one!įor small businesses and influencers, branded hashtags provide a way to build brand identity, start conversations, run campaigns, and even sell products. They can range from names of companies to products, campaigns, or slogans. each of them is a branded hashtag.Ī branded hashtag is a custom hashtag that is unique to your brand or business. What do they all share in common? Of course, you know the answer. #cocacola, #nike, #nikeshoes, #WhatsYourName, and #WellTravelled.
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